Margot Lévêque: Taking the Time to Show Up Professionally

Margot Lévêque: Taking the Time to Show Up Professionally

PROJECT: ROMIE 2.0, 2020
WORDS: MARGOT LÉVÊQUE

I released the first version of Romie without having done the adjustments and production in a 100% professional way. I was still a student—and at school they don’t teach you how to sell typefaces!It took a lot of trial and error, paired with patience, to reach an understanding of the business side of things. The more time you take to design a typeface, including its technical and marketing aspects, the better it gets.

Take the time and patience to understand the marketing and business side of a project.

Margot Lévêque is a French Graphic and Type Designer currently based in Paris. After gaining experience in Paris and Amsterdam, she spent a few months working at Pentagram in New York with Paula Scher. She’s currently an independent graphic designer working with clients like Hermès Paris, Vogue, Louis Vuitton, &Walsh, across the fields of fashion, music, art and more.
ONE LESSON LEARNED IS A FEATURE IN WHICH CREATIVES SHARE THEIR PROJECT AND THE MAIN LESSON THEY’VE DISCOVERED WHILE CREATING IT. 

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